An exotic stranger needs help, and you’re the only one able to provide it.On any given day, a handful of those pleas still file into your email’s spam folder.But most people wouldn’t blink if they saw it in a real person’s profile.Likewise, scammers use current events to provide cover stories that explain why they’re in, say, Nigeria.Suddenly I had to stop doing new features and trying to acquire new users,” in order to keep up with squashing scammers.
Spark Networks (which trades under the ticker symbol LOV) eventually grew to about 30 dating sites, but the crown jewel has always been JDate. Goldberg estimates that 70 percent of the Jews of dating age in the United States have had some contact with JDate or JSwipe, with about one million registered users.“We’re unambiguously touching a greater percentage of the Jewish population than ever before,” he said.
If one bot network pushes out the same garbled phrase to millions of profiles, it can quickly skew the pick-up line popularity contest.
These bots aren’t necessarily looking for love, or even for a direct cash transfer; they’re often simply trying to convince their marks to install something, like an app, in a case of direct marketing gone gross.“In some ways the target isn’t really the victim of anything other than having their time wasted, and installing a game that they don’t necessarily want,” says Winchester of these bot-based shakedowns.
JDate, especially, would seem to be one of the success stories of online dating. Stories about happily married couples who met on the site.
And last year, with the acquisition of JSwipe, it branched out into the Tinder-like market of users who swipe left or right to find love.“Every Jew knows someone who knows someone who met on JDate,” said Aaron Young, Spark’s former vice president for business development and strategic partnerships.